Drumming Up Business

The Courier Journal had this story yesterday about the Becker Law Office, a Kentucky personal injury law firm, “giving back to the community” by offering 99 cent gasoline. The firm offered the deal to the first 250 motorists to arrive at a Chevron station, and applied a 15-gallon cap per customer.

The law office’s staff and employees of Peritus Public Relations were even kind enough to pump the gas. Cars began arriving at the gas station at midnight on the day in which the state increased its gas tax to 21.1 cents.

Interesting little marketing tactic here, to say the least. I can just hear those Becker employees now, while filling up a motorist’s vehicle:

Becker employee: Good morning, how are you today?

Motorist: I’m great, 99-cent gas … can’t beat that.

Becker Employee: Well, the Becker Law Office has always believed in helping the members of this community. In fact, we’ve been “helping injured people for over 20 years. Auto accidents, wrongful death, dangerous drugs, defective products, dog bites, hormone therapy, slip and fall, nursing home neglect, birth injuries, social security disability, medical malpractice, ADA compliance and sexual harassment … if you’ve been injured, we’d like to help. You can talk to us for free, with no obligation. We’re paid only when you’re paid. Here, take my card.”Motorist: Okay … thanks.